Green Tech gets 97% increase in traffic within two weeks!

Finding both clients and investors

An engineering company, built on 30 years of design solution experience, had a unique wind turbine design it wanted to bring to market.  The company had been in startup mode for 12 years, building interest in the technology both from a sales standpoint, but also to gain potential investors.  Eight years of testing their wind turbine design had brought the company to a point where they wanted and needed to bring the system to market.  For that to happen, the company had to build even more interest in the system, and aggressively search for investors to bring the technology out of the design certification phase into commercial production.

The Challenge:  Finding the right marketing spend

For a few years, the company had handled most marketing internally to focus resources on refining the product.  This approach led to a highly technical website. This resulted in less visibility and fewer inquiries from potential investors.  The company approached Marketing Monsoon to build a content-driven online presence that would attract and engage both customers and potential investors.  As the company's primary project had yet to reach the commercial production phase, it was important to keep those potential customers engaged until production commenced.  

Because the company's only product was this new advance in wind turbine design,  the Marketing Monsoon team launched a strategic planning initiative that brought wind industry experts as well as media relations professionals together to design the marketing path forward.  A new strategic plan was developed with a new customer-centric strategy with new branding, and messaging that focused on investors first.  The company website was given a complete overhaul, and Marketing Monsoon made suggestions regarding what marketing technology solutions the company should employ to capture leads generated by the website.  A complete inbound marketing campaign was designed and implemented using blogs and social media.

The Results

Within two weeks of launch, website traffic saw a 97% increase.  Throughout the campaign, the company received more than 700 inquiries from developers, prospective customers, and investors.  These leads have allowed the company to build a solid base of interest as they continue through the certification phase.  The number of serious investors, those ready or nearly ready to provide funding, increased significantly.

The work Marketing Monsoon did in analyzing the market potential, and then moving the branding past the technology has provided a continued stream of interest calculated by steady,  growing visitor traffic beyond the length of the original campaign.