HR Assessment Solution Grows by 158%

A marketplace growing more crowded every day

In order to improve their hiring process, many companies will employ software to analyze potential employees in an effort to maximize the results of their recruiting process. Because the use of this type of analysis has grown, and in response to this opportunity, players continue to enter the market, increasing competition.

Forging their own path
While the CEO of this company was well known in the industry, the company and its unique employee assessment solution were relatively unknown.  The company employed Marketing Monsoon to create an online presence that would capture clients within industries in which the CEO had a standing, but also open new markets and industries that would benefit from the company's solution.  The stated goal was to generate enough leads through digital marketing that the client base would be increased by 100% within two years.

The approach: Thought Leadership and content marketing

The strategy built and implemented by Marketing Monsoon was designed to significantly increase the visibility of the company and its CEO across a client base that was a mix of decision makers who knew of the product and what it meant for HR efforts, and those who were unaware of the company or the value it represented.  To do this, Marketing Monsoon built the company's initial website, populating it with high-quality content to draw in new customers, as well as engage with those familiar with company leadership and what they had accomplished in the past.  A thought leadership program was implemented, which included the creation and publication of blog articles and videos, as well as lead generation opportunities such as white papers, presentations, and product demonstrations.  Month by month, content was added or freshened.  The strategy was amplified and supported through a strong social media presence, and Marketing Monsoon's world-class analytic approach provided ongoing data on the results of the strategy.

Throughout the campaign, the Marketing Monsoon team worked with the company to make sure their ideas and vision were represented in the company's online presence. Through this partnership, the company was able to establish a strong professional presence in the marketplace.   Ongoing guidance and support from Marketing Monsoon set the company up for continued growth.

"The Marketing Monsoon Team are true professionals–providing guidance, valuable input, and creativity in developing our website. When I approached them with ideas, she made them into a reality. As the company continues to grow, Marketing Monsoon will be an important part of our future sales and marketing efforts!”