Established Wind Turbine Company: 97% increase in traffic, 12 new leads for investors and customers within two weeks of the campaign launch
The Challenge: Minimal marketing, low website traffic, no inquiries from the website.
After launching their promising startup in 2012 with an innovative product (the world’s only viable, utility-grade Vertical Axis Wind Turbine), ArborWind, became stopped growing and lost essential visibility needed to attract customers and investors.
Marketing, including the website, had been developed in house by the engineer members to conserve funds and lacked the professional polish to attract prospective customers they were looking for. The company leadership continued to test and prove their product, and pursue customers and investors for eight years. In the beginning of 2019, a new customer was engaged, and the decision to expand the company was made. Marketing Monsoon was retained to guide this new phase and help bring their product into the light.
The Analysis: An outdated, company-centric website missing the opportunity to generate leads
- The website was company-focused, full of engineer-speak
- Outdated design, layout
- Traffic declining
- Unclear messaging
- No calls-to-action or lead generation
- No social media presence
The Solution: Develop new customer-centric strategy, brand and messaging. Relaunch website, online presence to generate inbound leads.
- Strategy and messaging developed with key audiences, personas and company mission, vision and values in mind
- Renewed branding to reflect the new strategy and messaging
- Optimize new website to generate search traffic
- Publish Inbound marketing campaigns (blogging, content offers and lead capture systems)
- Establish social media platforms to promote the brand, communicate with audiences and generate visibility
The Results: Within weeks of launch, website search traffic doubled, new customer and investor leads were generated.
- Website and social media are helping company leaders reconnect with former fans and cheerleaders in addition to new ones finding the company through search.
- Strategy, branding and new website is building confidence in the company
- New fans are finding the website through search.
- Investor candidates are finding the company and inquiring through the website
- New potential customers and distributor requests have been received on the website
The clarity of messaging, strategy and execution of the marketing initiatives have jump-started the company after a lull of many years.
“This approach is very effective! We are very happy with the results.” Dilip Nigam, CEO, ArborWind
Get in touch with a consultant at Marketing Monsoon to discover how we can help you jump-start business growth for your company too.
