• Skip to primary navigation
  • Skip to main content
  • Skip to footer

(866) 851-1793

info@marketingmonsoon.com

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Marketing Monsoon

Marketing Monsoon

A growth agency

MENUMENU
  • Home
  • Services
    • FREE Marketing Checkup
    • Marketing Strategy
    • Traffic & Visibility Strategies
    • Content Creation
    • Lead Generation Systems
    • Lead Nurturing
    • Monsoon Inbound Academy
  • Case Studies
  • Blog
  • About
    • Meet the Team
Contact Us

HR Assessment Software Company Grows by 158%

November 14, 2017 by Jayne Burch

The Challenge: Innovative employee assessment new to a competitive market looking to establish brand and grow

AcuMax, Inc. was a new company with a new product in a highly competitive field. Their goal was to capture clients who formerly worked with the CEO in another company and open new markets and industries not in their current network.

They were seeking to establish the AcuMax brand and grow the number of clients by 100% in two years.

The Analysis:

Their initial website was simple with a brief description of services. No content was being  published. Website contained no means of capturing leads beyond a contact us form.

The Solution:

Implement an inbound marketing program to increase market share, visibility and revenue. The following actions were taken:

  • Redesign and expand the website to provide a more comprehensive explanation of the product features and benefits, company services and clients served.
  • Establish a content marketing strategy including a blog on core topics, videos on core topics, video case studies of clients, presentations
  • Expand social media presence
  • Implement lead capture opportunities including ebooks, “Try the Assessment” and “Request a Demo”
  • Nurture leads and clients with email marketing and monthly newsletter
  • Develop marketing and sales print collateral
  • Create branding elements including logo

The Results:

An average 30 leads per month generated

158% growth in third year

 

Get in touch with a consultant at Marketing Monsoon to discover how we can help you jump-start business growth for your company too.

Book a Discovery Session

Ready to take the next step? Schedule a Discovery Conversation
Contact us

Footer

Marketing Monsoon, LLC

Marketing Monsoon is a growth agency devoted to helping great companies get found and loved by their ideal customers. Get in touch to start a custom business growth plan for your company.

Where to Find Us

455 E. Eisenhower Parkway, Suite 300, Ann Arbor, MI 48108

(866) 851-1793

info@marketingmonsoon.com

Quick Links

  • Services
  • Case Studies
  • Pricing
  • FREE Marketing Audit

Company

  • About
  • Blog
  • Open a Support Ticket
  • Terms and Conditions
  • Privacy Policy
Join the Marketing Monsoon Team
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 Marketing Monsoon, LLC. All rights reserved. Return to top